Add keyframes when the story needs movement

Create one controlled move and explain why it belongs there.

A keyframe records a property value at a particular time. Put a normal scale at the start of a moment and a slightly larger scale later, and the editor can move between them. The point is to guide attention, not to prove that you found the animation controls.

For a review, a small push towards the product can underline a useful detail. For a tutorial, a brief zoom can help someone read a control. For a quiet interview, holding the frame may be the stronger choice. Movement feels more natural when its beginning and ending are gentle rather than mechanically abrupt.

Try a small change first. Moving from 100 percent to roughly 108 percent over two seconds is an exercise starting point, not a universal recipe. Check the frame edges and source sharpness. If the editor uses a different scale unit, ask for an eight-percent relative enlargement. Preserve the subject’s position so the move does not drift away from the detail.

SEE IT IN VIDMOAT · INTERACTIVE WALKTHROUGH

Make a deliberate picture adjustment

Real editor screenshots · September 2026 · Select a step, then tap the image to zoom.

01 Select first, transform second02 Adjust with a reason

Select first, transform second

Select the image clip, then open Motion. Scale changes the size; X and Y change position. A diamond beside a property is a keyframe control.

Look for this

Start with a still composition that works. Then follow the lesson to animate it.

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Follow along in Vidmoat

1. Choose a two-second moment with a clear visual reason to move.
2. Select the clip and open Motion or its keyframe controls.
3. Set the starting scale and position at the beginning of the moment.
4. Add a later keyframe with a small enlargement and adjust the end position if needed.
5. Apply gentle easing where available, then play the move and compare with a still version.

Your turn

Create one push-in and one version with no move. Ask which version makes the feature easier to notice, and remove the motion if it adds no value.

A common trap

Adding a zoom to every sentence makes all moments feel equally important and can cause visual fatigue.

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