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MODULE 07 · LESSON 07.01 · 25 MIN WITH PRACTICE

Decide whether a new asset is needed

▶ WATCH & LEARN6:32 · Module 07
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About this video

Alex is a fictional illustrated presenter with audio-reactive animation. Narration is AI-generated. Editor visuals are screenshot walkthroughs; inspect the interactive demonstrations below as you follow along.

Choose between filming, existing media, stock and generation.

A missing shot does not always need an AI generation. If you need to show the real lamp switching on, filming the real switch gives more trustworthy evidence. If you need an abstract illustration of a late-night idea, a generated image may be appropriate.

Write the job of the missing asset before opening Generate. Describe the subject, action, framing, lighting and intended placement. Ask for one useful asset first. Large batches can consume credits before you know whether the direction works. Check the available provider, plan and price shown in your account; this course does not require paid generation to complete the main projects.

Generated media can invent lettering, change a product feature or create continuity problems. Inspect it before importing it into the final sequence. Do not present a generated demonstration as proof of a real product’s performance. When generation is unavailable, use the included illustrations, a simple title card or another shot you can record yourself.

SEE IT IN VIDMOAT · INTERACTIVE WALKTHROUGH

Give the agent a useful reference

Real editor screenshots · September 2026 · Select a step, then tap the image to zoom.

Actual editor capture; cropped where useful · 1 / 3

Check the target of your request

Open Ask AI. A selected-clip chip scopes the request to that clip. Remove the chip when your brief applies to the whole edit. These screenshots show the composer before sending.

Look for this

The Clean Title chip in this capture means the title is selected.

Step 1 of 3

Follow along in Vidmoat

  1. Identify the exact gap in your story and write the job of the missing shot.
  2. Decide whether real footage is necessary to support the claim.
  3. If generation fits, open AI Generate and choose image or video.
  4. Review the displayed cost and settings; request a single short or still asset first.
  5. Inspect the result, then add it to the timeline only if it serves the brief.

A prompt you can adapt

Create one illustration of a quiet desk at night, with open space on the left for my own title. Warm light, simple composition, no text or logos. This is a concept illustration, not a photograph of the product I am reviewing.

Your turn

List three missing shots for your project. Mark each “film”, “reuse” or “generate”, and explain the choice. Complete one with the lowest-cost suitable method.

A common trap

Generating a better-looking product image can accidentally show features the product does not have.

Check your understanding

Which shot most needs real evidence?

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Editor screenshot

Scroll to inspect. Pinch to zoom on your device. Press Escape or Close to return.